Uber: A Year in Business Travel Infographic
Uber enlisted the help of Leclerc to create an end-of-the-year infographic detailing insights from Uber Business’s consumers over the past 365 days. They took a deep dive into their international statistics and found some interesting points. The challenge was turning those key points into visualizations so the data leads the story, giving the audience a comprehensive picture of the information via narrative. The visualization won over audiences on social media.
There is power in statistical narratives.
On platforms where users tend to spend just a few seconds on each piece content, conveying complicated information in a clear way is crucial. This is where data visualization comes in. Images are processed hundreds of thousands of times faster than text. Images also create visual appeal, which draws a viewer in so they can read more about the research you are sharing.
An international audience.
The graphic was a hit! It was subsequently created in 3 languages and shared worldwide.
